What are allowable image types: JPG GIF PNG AVIF WebP HEIC

Is there a max image file size ? No

ESP Campaign Information

The information displayed in the block at the top of the left column will vary based on your ESP but is for informational purposes. You will find (generally) the campaign ID, List name/ID, List information displayed uniquely for your ESP. See below for further explanation.

Content types are separated on the left nav based on their distinct purposes.

• Posts are where the bulk of the content types are bucketed because, by and large, they have the same editorial options and many fall in the bucket of general 'content'

• Companies are often tied into posts, events, etc in order to both provide context/ownership of content on the site as well as to populate advertiser reporting.

• Events promote either in-person events such as conference and expos or virtual events such as webinars and have very unique fields such as start/end dates, locations, webinar url, etc.

• People are generally authors or contributors who can be related within multiple posts

• Products are typically ... products. They are most often associated with a company.

Mindful CMS is a modern, headless CMS used to create, manage, publish, and distribute website and email content. It emphasizes:

• Structured content types

• Clear separation between content creation and publishing controls

• Integrated newsletter deployment

• Advanced publishing options such as topical organization, gating, and website, newsletter, and print magazine scheduling.

• Post: General editorial content

• Deck: Supporting headline

• Teaser: Short summary

• Featured Image: Primary display image

• Callout: Supplemental content block

• Primary Topic: Main classification controlling placement

• Gating: Restricting access to content

• Paused: Temporarily unpublished content

1. Open your preferred browser.

2. Navigate to/enter the Mindful login URL:

The Dashboard/Browse page contains the following primary components:

1. Navigation Panel

Located on the left side, this panel lets you navigate between major CMS sections, including:

The Newsletter Preview allows you to view how your newsletter will appear to recipients before loading it into the Mindful platform. This ensures that formatting, content order, and links display correctly.

• Click the link to your company's Newsletter Template Platform (such as )

• Find the newsletter you're working on and click 'select day' to open a calendar (or click on 'today' if the deployment is for today)

This section walks you through the first steps — from accessing the system to signing in and signing out. After you complete this section, you will be ready to explore the CMS interface and begin publishing content.

Logging out

Click on the name of your company in the top left nav Under Account, click logout

Mindful CMS organizes content into distinct content types, each designed for a specific editorial purpose. These content types are accessible from the left navigation menu of the Dashboard/Browse page and determine which fields are available and how the content will display on the website.

SEO Metadata

The SEO Metadata settings in Mindful CMS allow you to optimize your content for search engines and improve discoverability. Properly configured SEO metadata helps your content appear in search results and drives traffic to your site.

• SEO Title

The Website Publish Settings page in Mindful CMS controls how your content is published, scheduled, and shared across sites. This section explains topics, publishing options, previewing content, and short URLs.

Topics and Sites

• Topics are required to publish any content.

• The first selected topic automatically becomes the Primary Topic.

• The Primary Topic affects:

Publishing Options

Mindful CMS provides flexible publishing workflows:

• Publish immediately to make content live instantly.

• Schedule for a future date to automate publishing.

• Pause or expire content to control visibility over time.

Previewing Content

• Use the Preview option to view how your content will appear once published.

• Preview opens in a new tab with a special URL to ensure the draft is not publicly accessible.

• Preview links are private and safe for internal sharing

Short URL

• Use the Copy Short URL to share drafts internally before publication

• Generate short URLs for sharing and campaigns

Content Gating

The Content Gating settings in Mindful CMS determine who can access a piece of content. These settings are applied when publishing posts and help manage audience visibility

Content Gating Options

Mindful CMS offers three access levels:

1. Open Access

   • Content is publicly available to anyone visiting the site.

2. Registered Users Only

Newsletter Revisions

Mindful offers the ability to adjust the following fields to display differently in the newsletter than they do on the website:

• Title

• Teaser

• Body

Email Publish Settings

The Email Publish Settings feature in Mindful CMS allows you to:

• Add articles to newsletters

• Manage display order within the newsletter

Adding Content to a Newsletter

To schedule content for a newsletter:

1. Open the Add Entries dropdown.

2. Select the appropriate newsletter by name.

3. Select the checkbox next section within the newsletter under which the content should display (e.g. Main, Top News, etc) to add the content.

Managing Display Order

After saving your newsletter and deployment date:

1. Click the gray date box and select Manage Display Order.

2. Use the arrows to move content up or down.

3. Remove unwanted content by clicking the trash can icon.

Email Deployments (previously Manage > Email Campaigns) Click Deploy Emails from the left nav Creating deployment Click New Deployments in the upper right corner Choose Email Channel (name of newsletter) Choose Deployment Date (previously Campaign date in BASE) Save

Testing Click "..." next to Test #1 to send test to default testers

Scheduling Click calendar to select time and date to send Click Schedule

Available Filter Options

Inserting HTML in the body

This is used to insert the embed code into your copy. This is typically used for forms, social media embeds, surveys, and other items of the like.

To insert HTML

• Place your cursor where you'd like the iframe to appear within your content

• Click on 'Utilities'

• Click on Insert HTML

  • A box will open in the body field

• Copy your code into the box where it says "Paste raw HTML here..."

• Click the green checkmark to save it

Enter search term(s) to match deployment/campaign names in the ESP. All matches will be included in the report.

Deployments from Jan 1 2025 froward will be included.

Mindful CMS can interface with your ESP to schedule newsletter deployments.

This is an area for ancillary and administrative functions.

After you have created a company, you can create an Order. Orders group one or more Line Items together under a Company. While orders can contain multiple line items, they do not play any role in determining the eligibility of the line items they contain.

To create an order, begin by navigating to the Orders screen. Once there, click the New Order button in the upper-right corner.

Enter Order Fields

Name

Required at time of entry Free-form field (having a standard naming convention for consistency is advised) Will display in P1 Advertiser Reporting

Company

Required at time of entry Start typing the name of the company and select it from the drop-down options

Links

Allows you to add an external link such as an order link or link to ticketing platform. Click Add Enter the name of the URL (ie JIRA Ticket) Enter the URL Click Add Link

Notes

Internal field for making comments pertaining to the order for other Mindful users to see

Saving

Click Save & Continue to save this order and for this order Or, click the three dots next to Save & Continue and chose: Save to go back to the Order listing screen Save & New if you want to save this order and immediately add another order

Next up ... Creating a Line Item

To export content for an entire section of an issue:

Click on your company name in the upper corner of the left side nav bar

Click Manage Workspace

Click 'Content' from the left nav

Creative Material Builder - Native Ads

The creative material builder offers a 'self-serve' opportunity for companies/agencies to enter their own creative material.

After a Native Website or Native Email line item is created, the Creative Material Builder option can be found under Links in the line item

Either click on the words Creatives Material Builder or click the 'copy' icon next to that - the URL in the new tab or the copied URL is what you'll send to a client to give them access to supplying the creatives.

After at least one test is sent

• Click "Send Now" in the Scheduling block if the deployment should be sent within the next 5 minutes

• If the deployment needs to be scheduled (vs sent immediately)

After you have , you can create a Line Item. Line items are the heart of your ad campaign, and group one or more Creatives together. Line items also dictate targeting and inventory criteria, which directly determines the eligibility of your line item to serve.

Line Items Types:

• Email Banner: Serves in a newsletter ad position. Creative consists of: Image, CTA, click through URL

When you access Mindful CMS at app.mindfulcms.com, you are directed to the Dashboard, which provides:

• Navigation to:

  • CMS Content (Default)

  • Advertising

  • Reporting

• A consolidated view of content types and actions

• Quick access to content creation and search

Creating Deployment

• Click New Deployments in the upper right corner

• Choose Email Channel (name of newsletter)

• Choose Deployment Date (corresponds to the date on the newsletter template)

• Save

Mindful CMS is accessed via your web browser. While most browsers work, the system is fully supported only on the latest versions of:

• Google Chrome

• Mozilla Firefox

• Safari

Ensure that your browser is up to date for optimal performance.

The options for editing each level of a campaign can be found within the 'list' screens. Click on the navigation for the level of the campaign you want to edit (Companies, Orders, Line Items, or Posts). After you've made that selection, if you'd like narrow your search, use the search box at the top of the page.

Menu options for editing can be found by clicking the three dots at the far right of the row

Other than a few exceptions, you can change fields in an existing company, order, line item, or creative at anytime prior to, and while, running the campaign is running.

Editing

Companies

A company name, website, and image can be modified/added at anytime All edits auto-save as you make them

Orders

Order Name, Links, and Notes can be modified/added at anytime All edits auto-save as you make them

Line Items

Line Item Name, Links, and Notes can be modified at anytime and auto-save as you make the edits

Inventory Targeting and Delivery Dates can also be changed and anytime Save options will appear within each section after a change has been made. You must Save the changes individually for each field.

Creatives

All Creative fields can be modified/added at anytime and will auto-save as you make the edits

Cloning and Deleting

You can clone an Order, Line Item, or Creative. You can delete a Company, Order, Line Item, or Creative

Search for the item you are looking for by clicking on the navigation bar on the left and then starting to enter the name of the order or line item in the search box.

Once you've located the order, line item, or creative you'd like to clone or delete, click on the three dots at the right of the row to expose the options menu and choose the action you want to take

Deleting a creative image

To delete an image, from the creative screen, click 'edit image' to open the image editor

Below the main image in the image editor, click Delete Image You'll see "Are you Sure"? Click on those words to confirm and delete the image

Click on your company name from the top left nav bar and choose Manage Workspace

Click on 'Content'

Click on Pages

From the Pages 'dashboard', you will see existing pages. The dashboard can searched by Site, by Status, and/or by Entering the page name in the Search box

Entering a new page

Click "New Page" in the upper right corner of the screen

Enter the title of your page (this is often displayed in bold centered at the top of the page)

Enter the body copy of your page. By default, this will be displayed in one column centered on the page.

Choose a topic for the page under Website Publish Settings

• Click Add Test within the Tests block in the right column

• Test #1 will be set up with default test records within Mindful*

  • Add any additional testers for only this deployment by clicking Add Recipient and entering their email address (required), first and last name if desired.

  • Save

• Click the '...' next to the test status bubble (initially will be 'Draft') to expose the options

• Click "Send test" (optionally you can cancel a test here as well)

Welcome!

Thank you choosing Mindful Ads, your go-to platform for serving banner and native ads within newsletters and websites. Getting started is as easy as providing your email address within your Mindful account.

Mindful can be accessed through the browser of your choice. While we try to build software with all devices in mind, we only support the latest version of popular browsers -- such as Chrome, Firefox, and Safari -- so make sure you have those auto-updates on!

Your Mindful app domain will look something like this: https://app.mindfulcms.com/[your account]/default/advertising/line-items

Click Deploy Emails from the left nav

Browse Page Information

• Statuses

  • Draft = Created not tested

  • Ready = Tested not scheduled

  • Scheduled = Date/time scheduled

Main content page

The new URL, app.mindfulcms.com, will redirect from the old 'manage' URL.

Content tab in the left nav provides a new interface built on the same database as the old system.

Posts is the new term to refer to the various content types collectively. The breakdown of content types (article, news, press release, whitepaper, etc) are still in-use. Click on 'new post' to access the various content types and create a new post.

Titles, Decks, and Teasers

• Title: Main headline

Posts is the Mindful CMS term to refer to the various content types collectively. The breakdown of content types (article, news, press release, whitepaper, etc) are still in-use.

Content Creation: From the main browse page, click on 'new post' to access the various content types and create a new post. Creating content in Mindful requires only a title initially.

Inline Styling 🆕 Mindful has inline styling options for titles, decks, and teasers. Anywhere you see </> offers inline styling options.

Teaser and Deck Fields The teaser field remains unchanged aside from inline styling. 🆕 A "deck" field, previously called "magazine deck," is now optional for display on the website and allows for different text in lists versus on the article page.

Improved WYSIWYG Editor and Image Uploads

To create new content:

1. From the Dashboard/Browse page, click New Post (or a similar button) displayed in the upper right section of the dashboard.*

2. Select the type of content you want to create (e.g., Article, News, Whitepaper).

Newsletters can be set up to run entirely on their own from creation through deployment. When an automated email is left to run on it’s own, it goes through the following steps at pre-set days/times (in this order)

1. Create job/log

2. Create campaign

3. Assign audience list

4. Test

5. Schedule

During the initial set-up, users can determine what day/time the system will generate the campaign as well as the interval between campaign creation, testing, and scheduling.

Other options include:

• Automatically creating and testing a deployment but not allowing the deployment to be scheduled without intervention

• Automatically creating the deployment but not setting up the platform to generate a test or schedule the deployment

Automation Settings Access

Click on dropdown next to the name of your company in the top left corner and choose 'Manage Workspace'

If not displayed by default, choose 'Advertising' to bring up the Mindful Advertising menu options

Under Advertising, select Email Channels

All deployments will be displayed on the search dashboard in the center of the screen

Click on the name of the desired deployment to open the attributes screen

The automation settings will be on the right side.

Pause

• Checking 'Pause' will stop future campaigns from being created

• This will not impact campaigns that have already been created

• Uncheck this option to resume creating campagins at the next scheduled time

Auto Test

• When checked, a test will be deployed to a pre-set test list at the interval determined at set-up

Auto Schedule

• When selected, the deployment will be scheduled to deploy at a pre-determined day + time

• The deployment must be set to 'auto test' in order to use the 'auto schedule' option

• Note: deployments can be unscheduled at anytime prior to being deployed (Note: include Link to Deployment scheduling instructions)

Set Subject From Title

• When using a variable to pull in the subject line from the first story of the HTML (which is stored in the <title> tag, setting this field will pass the subject value to the ESP rather than simply passing the variable.

• This is primarily used in reporting from the ESP so the report shows the actual subject line vs the variable

Blackout Days

• Blackout Days can be used to set dates that the deployment should not go out (such as a holiday)

• Click on the field and click the date(s) on the calendar that the deployment should not be deployed.

• There is no limit on how far in advance the blackout day(s) can be set

Creatives are the ads that will run on the website or in an email deployment Creatives are entered 'under' a line item and where/when the creative is served is based on the line item details. There can be multiple creatives under each line item

A list of all creatives that have been entered for a line item can be found by clicking the "Creatives" tab within the line item

Banner Ad Fields (Email and Website)

Name Free form field Required at time of entry Will appear in P1 Advertiser Reporting

Click URL Must be formatted as http or https Not required at entry but must be entered for creative to be active

Width (Pixels) / Height (Pixels) Enter the number of pixels for the width and height of the image in the respective fields Not required at entry but must be entered for creative to be active Uploaded image size must match the Width and Height for the creative to be active

Image Required at time of entry Click Upload Image (or Edit Image if image already uploaded) and select creative file Valid image file types: jpg, gif, png Max file size: 1MB

Paused Check the box to pause this creative - uncheck the box to remove it from paused status Creative can be paused after it has already been running Paused creative will not be displayed on the website or in an email deployment Creative will not earn impressions/clicks when 'Paused' is checked

Draft Check the box to put the creative in draft status - uncheck the box to remove it from draft status Draft is used to indicate the creative is not ready to be made active Draft creative will not be displayed on the website or in an email deployment Creative will not earn impressions/clicks when 'Draft' is checked

Native Ad Fields (Email and Website)

Title Free form field Required at time of entry This is the 'headline' for the ad Will appear in P1 Advertiser Reporting

Teaser Free form field This is the 'headline' for the ad Not required for the creative to be active Will appear in P1 Advertiser Reporting Allows basic text formatting as a shown below

Click URL / Post Not required at entry but must be entered for creative to be active

Check Use URL when the creative will click through to a URL other than a Mindful Post Enter valid URL in Click URL field Must be formatted at http or https

Check Links to Post when the creative will link to a Mindful post. Enter the name of the post in the search box and choose the applicable post from the search results

Image Not required Click Upload Image (or Edit Image if image already uploaded) and select creative file Valid image file types: jpg, gif, png Max file size: 1MB

Paused Check the box to pause this creative - uncheck the box to remove it from paused status Creative can be paused after it has already been running Paused creative will not be displayed on the website or in an email deployment Creative will not earn impressions/clicks when 'Paused' is checked

Draft Check the box to put the creative in draft status - uncheck the box to remove it from draft status Draft is used to indicate the creative is not ready to be made active Draft creative will not be displayed on the website or in an email deployment Creative will not earn impressions/clicks when 'Draft' is checked

• Left Column: Editorial content (title, deck, teaser, body, images)

• Right Column: Publishing and metadata controls (status, topics, SEO, gating)

The system allows scheduling articles for magazines and creating optional alternative titles for magazine entries.

Magazine Revisions Found in the magazine tab. Leave these fields blank if you do not have revisions specific to the issue.

Magazine Scheduling Drop down the 'add entry' box Search for the magazine name Click the box to add this content to that magazine Add the content to the appropriate section(s)

Your default screen within Mindful Ads is set to the Advertising > Line Items screen as this is the most frequent starting point when entering ads. You will see other options in the navigation which we will explore here:

• Companies: The highest organization level for ad campaigns. This section contains all of your advertisers/agencies.

• Orders: Orders are the next level component of your ad campaign and often reflect the contractual agreement of the campaign.

• Enter Subject Line (required)

• Enter From name (required)

• Enter Preheader (if desired and if supported by your ESP)

Mindful Advertising

Mindful CMS

Google Ad Manager

ESP

• Omeda

• Active Campaign

• Constant Contact

User Enhancements:

Expandable Editor

Users can now expand the body field to make it larger for more space to write/edit https://www.awesomescreenshot.com/video/41278843?key=f605b0fb89b0e021cbdf247e8a76fd3e

Default for External Link Opening

Enhanced Search Options

Expanded Body Field

CK Editor Update

Company External ID

Click on your company name from the top left nav bar and choose Manage Workspace

Click Content

Click Email Channels from within the gray highlighted options

`Default

Choose the desired Email Channel (commonly known as Deployment or Newsletter name) This opens the Attributes tab which consists of:

Once you've chosen a line item type, it's time to add the line item details which will provide delivery information.

Once a line item has been saved, the line item status indicator will display at the top of the screen. This will inform you if the line item is: Scheduled - all required fields are satisfied; delivery date(s) are in the future Running - first delivery date has been reached and there are more dates for this line item in the future Paused - paused option is checked. To 'unpause', click on Paused to uncheck Not Ready - required fields are missing. To find out what is missing, view the line item in the Advertising > Line Item list to see the details Finished - all required fields were satisfied and the line item delivery date(s) are in the past

A line item must have at least one delivery date, inventory targeting, and at least one active creative in order to not be in Not Ready status

Common fields for all line item types

Name

Required at time of entry Free-form field (having a standard naming convention for consistency is advised) Will display in P1 Advertiser Reporting

Order

Required at time of entry (an prior to adding it to a line item) Click on the order field and start typing the order name or company name and choose the appropriate order from the search results

Delivery Dates

Required at time of entry.

By Range (Start - End)

With Start - End dates selected, you may click twice in the calendar to select a range of dates: first the starting point, then the ending point. Your line item will be considered active when with the ad request (either on the website or for the deployment date sent) falls between these two dates (inclusive.)

You may add multiple non-consecutive date ranges to one line item. To add multiple ranges, click "Add range" and follow the steps above for each range the line item will be delivered.

Specific Days

With Specific Days selected, each date you select in the calendar will be shown in the list. Your line item will be considered active when the ad request (either on the website or for the deployment date sent) matches one of these days.

An eligible line item's status will change based on the current date. For example, when the last date for the line item is in the past, it will show as Finished. Likewise, when the first date is in the future it will show Scheduled, and when between the first and last date it will be Running.

Note: For email banners, this does not directly indicate whether or not the line item will continue to receive impression and click data, however. Because the date sent with the ad request is set within the email, line items can continue to receive impressions and clicks long after their campaign has completed (i.e. the line item will continue to receive impressions/clicks when people open a newsletter (days, weeks, months, years) after it has been deployed).

When Paused, Incomplete, or Deleted, it will not be served and will not gather impression or click data.

Kind

Pre-set by the line item type chosen when you clicked 'New Line Item'

Links

Allows you to add an external link such as an order link or link to ticketing platform. Click Add Enter the name of the URL (ie JIRA Ticket) Enter the URL Click Add Link

Notes

Internal field for making comments pertaining to the order for other Mindful users to see

Paused

After a line item has been saved, the option to pause it will appear. Click on the Paused box to prevent the line item from running. To 'unpause', click on the Paused box to uncheck

Unique Field by Type

Email Banner

Priority

Use the Priority drop down to select how important this line item is. When all other factors are equal, priority will be used to determine a winning line item. If there are multiple equal priority line items, they will be rotated randomly.

We recommend structuring your ad priority something like this:

1. House or Placeholder

2. Network/Other Unsold

3. Standard/Sold

4. Priority

Inventory Targeting

Use the inventory targeting fields to select one or more Ad Units, Email Channels, or Websites that the line item should be considered eligible for.

Ad Units

If you would like the line item to be eligible for only specific ad units, enter them here. Of the three inventory targeting options, this field offers the most control over where an ad it placed. You can select multiple ad units for each line item.

Email Channels

If you would like the line item to be eligible for any ad unit within a deployment(s), enter them here. The ad will serve "everywhere" there is an eligible ad unit and may appear multiple times in one deployment.

Websites

If you would like the line item to be eligible for any ad unit of any deployment of a website/brand, enter them here. This field offers the least control of the three inventory targeting options and your ad may appear in multiple newsletters and in multiple ad units on any of the selected delivery dates.

Website Banner

Priority

Use the Priority drop down to select how important this line item is. When all other factors are equal, priority will be used to determine a winning line item. If there are multiple equal priority line items, they will be rotated randomly.

We recommend structuring your ad priority something like this:

1. House or Placeholder

2. Network/Other Unsold

3. Standard/Sold

4. Priority

Inventory Targeting

Use the inventory targeting field to select one or more Ad Units that the line item should be considered eligible for.

You can choose multiple ad units for one line item. Start typing the name of the ad unit and then select the appropriate ad unit(s) from the search results

Native Website

Inventory Targeting

Use the inventory targeting fields to select one or more Ad Units that the line item should be considered eligible for.

You can choose multiple ad units for one line item. Start typing the name of the ad unit and then select the appropriate ad unit(s) from the search results

Native Email

Inventory Targeting

Use the inventory targeting fields to select one or more Ad Units that the line item should be considered eligible for.

You can choose multiple ad units for one line item. Start typing the name of the ad unit and then select the appropriate ad unit(s) from the search results

The first step in creating your ad campaign is to make sure a company has been created.

To create a company, begin by navigating to the Companies screen. Once there, click the New Company button in the upper-right corner.

Enter the name of the company in the Name field - this is required.

Website URL (not required) will link the name of the company to their website wherever that is applicable as part of the theme of your website

Logo (not required) will display the company logo wherever called on native ads, website pages, and/or reporting.

Click Save to save this company and go back to the Company listings screen. Click the three dots next to Save and chose Save & New if you want to save this company and immediately add another company.