Creating an Ad Campaign

Your default screen within Mindful Ads is set to the Advertising > Line Items screen as this is the most frequent starting point when entering ads. You will see other options in the navigation which we will explore here:

• Companies: The highest organization level for ad campaigns. This section contains all of your advertisers/agencies.

• Orders: Orders are the next level component of your ad campaign and often reflect the contractual agreement of the campaign.

• Line Items: Line items contain the information about ad creative type, placement, run dates, etc. A Line item is placed under and Order. There can be multiple line items under one order.

• Posts: A post is content that is displayed on your website. Posts are typically sponsored and tie back to a Company.

• Delivery Info: This is a dashboard displaying metrics for the Native Website line items that are actively running on the website. It is also a window into native website ads that are starting/ending within the next 30 days. The Native Website Inventory section provides overall impression metrics available for the native sections on your site(s).