Create a Line Item

After you have created an order, you can create a Line Item. Line items are the heart of your ad campaign, and group one or more Creatives together. Line items also dictate targeting and inventory criteria, which directly determines the eligibility of your line item to serve.

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Line Items Types:

• Email Banner: Serves in a newsletter ad position. Creative consists of: Image, CTA, click through URL

• Native Email: Serves in a newsletter ad position. Creative consists of: Title, Teaser, Image, CTA, click through URL

• Native Website: Serves in a website ad position. Creative consists of: Title, Teaser, Image, CTA, click through URL

• Website Banner: Serves in a website ad position. Creative consists of: Image, CTA, click through URL

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There are three ways to create a Line Item:

1. If you have just created an order and clicked "Save and Continue" from the order screen, the Line Item entry screen will be presented. Click on "New Line Item" and choose which type you want to create.

2. Alternatively, navigate to the Line Item screen by clicking on "Line Items" in the left nav. Once there, click the New Line Item button in the upper-right corner. From here, you'll choose which type of line item you will be creating.

   

3. Or, search for the Order and, from the search results list, click on the '...' to the far right of the appropriate order and choose the line item type.