> For the complete documentation index, see [llms.txt](https://docs.parameter1.com/mindful/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.parameter1.com/mindful/creating-an-ad-campaign/create-a-line-item/line-item-details.md). # Line Item Details Once you've chosen a line item type, it's time to add the line item details which will provide delivery information. {% hint style="success" %} Do not forget to click Save in the upper right corner after initially entering your line item details. \ Edits to already created line items are saved within the individual edited field (the Save option will appear within the field after you make a change) {% endhint %} {% hint style="info" %} Choosing Save will save the line item and automatically take you to the **Creatives** screen\ Save & New will present you the screen to create another line item (of the same type) {% endhint %} Once a line item has been saved, the line item **status indicator** will display at the top of the screen. This will inform you if the line item is:\ *Scheduled* - all required fields are satisfied; delivery date(s) are in the future \ *Running* - first delivery date has been reached and there are more dates for this line item in the future\ *Paused* - paused option is checked. To 'unpause', click on Paused to uncheck\ *Not Ready* - required fields are missing. To find out what is missing, view the line item in the Advertising > Line Item list to see the details \ *Finished* - all required fields were satisfied and the line item delivery date(s) are in the past A line item must have at least one delivery date, inventory targeting, and at least one active creative in order to not be in Not Ready status ## Common fields for all line item types ### Name Required at time of entry\ Free-form field (having a standard naming convention for consistency is advised)\ Will display in P1 Advertiser Reporting ### Order Required at time of entry (an [order must be entered](/mindful/creating-an-ad-campaign/create-an-order.md) prior to adding it to a line item) \ Click on the order field and start typing the order name or company name and choose the appropriate order from the search results {% hint style="success" %} If you clicked "Save & Continue" after creating an order, the order field will be pre-populated {% endhint %} {% hint style="info" %} After the line item has been saved, the order it is assigned to cannot be changed {% endhint %} ### Delivery Dates Required at time of entry. **By Range (Start - End)** With **Start - End dates** selected, you may click twice in the calendar to select a range of dates: first the starting point, then the ending point. Your line item will be considered active when with the ad request (either on the website or for the deployment date sent) falls between these two dates (inclusive.) You may add multiple non-consecutive date ranges to one line item. To add multiple ranges, click "Add range" and follow the steps above for each range the line item will be delivered. **Specific Days** With **Specific Days** selected, each date you select in the calendar will be shown in the list. Your line item will be considered active when the ad request (either on the website or for the deployment date sent) matches one of these days. {% hint style="success" %} You must select at least one range of dates and/or one specific date for your line item to serve {% endhint %} {% hint style="info" %} You can combine date ranges with specific days within one line item {% endhint %} {% hint style="info" %} If you've clicked on a date you no longer want, click on the date again and it will be removed {% endhint %} > An eligible line item's status will change based on the **current** date. For example, when the last date for the line item is in the past, it will show as **Finished**. Likewise, when the first date is in the future it will show **Scheduled**, and when between the first and last date it will be **Running**. > > *Note: For email banners, this does not directly indicate whether or not the line item will continue to receive impression and click data, however. Because the date sent with the ad request is set within the email, line items can continue to receive impressions and clicks long after their campaign has completed (i.e. the line item will continue to receive impressions/clicks when people open a newsletter (days, weeks, months, years) after it has been deployed).* > > When **Paused**, **Incomplete**, or **Deleted**, it will not be served and will not gather impression or click data. ### Kind Pre-set by the line item type chosen when you clicked 'New Line Item' ### Links Allows you to add an external link such as an order link or link to ticketing platform. \ Click Add\ Enter the name of the URL (ie JIRA Ticket) \ Enter the URL\ Click Add Link {% hint style="info" %} If you add a link to an order, Mindful does not 'see' or 'read' the order - this is just a place to include the URL link for reference {% endhint %} ### Notes Internal field for making comments pertaining to the order for other Mindful users to see ### Paused After a line item has been saved, the option to pause it will appear. Click on the Paused box to prevent the line item from running. To 'unpause', click on the Paused box to uncheck ## Unique Field by Type ### Email Banner **Priority** Use the **Priority** drop down to select how important this line item is. When all other factors are equal, priority will be used to determine a winning line item. If there are multiple equal priority line items, they will be rotated randomly. {% hint style="danger" %} Use **Priority** with care. When an ad is requested, the eligible line items with the highest priority will be used *exclusively*. An eligible line item with a lower priority will never serve when one with a higher priority exists. {% endhint %} We recommend structuring your ad priority something like this: 1. House or Placeholder 2. Network/Other Unsold 3. Standard/Sold 4. Priority 5. Exclusive **Inventory Targeting** Use the inventory targeting fields to select one or more **Ad Units**, **Email Channels**, or **Websites** that the line item should be considered eligible for. **Ad Units** If you would like the line item to be eligible for only specific ad units, enter them here. \ Of the three inventory targeting options, this field offers the most control over where an ad it placed. \ You can select multiple ad units for each line item. {% hint style="info" %} All ad units chosen will serve on the delivery date(s) selected within the line item. If a line item should run in an ad unit on a given date and run in another ad unit on a different date(s), you will make separate line items. {% endhint %} **Email Channels** If you would like the line item to be eligible for any ad unit within a deployment(s), enter them here. The ad will serve "everywhere" there is an eligible ad unit and may appear multiple times in one deployment. **Websites** If you would like the line item to be eligible for any ad unit of any deployment of a website/brand, enter them here. This field offers the least control of the three inventory targeting options and your ad may appear in multiple newsletters and in multiple ad units on any of the selected delivery dates. {% hint style="success" %} You must select at least one ad unit, email channel, or website for your line item to be eligible to serve. {% endhint %} {% hint style="info" %} These fields are combinatorial -- if you select one ad unit from and then select a deployment, the line item will be eligible for delivery to the specific ad unit *and* all ad units on the chose deployment. \ If you would like to serve your line item in **only** one ad unit, be sure that no higher level selections are made (such as email channels or websites.) {% endhint %}
### Website Banner **Priority** Use the **Priority** drop down to select how important this line item is. When all other factors are equal, priority will be used to determine a winning line item. If there are multiple equal priority line items, they will be rotated randomly. {% hint style="danger" %} Use **Priority** with care. When an ad is requested, the eligible line items with the highest priority will be used *exclusively*. An eligible line item with a lower priority will never serve when one with a higher priority exists. {% endhint %} We recommend structuring your ad priority something like this: 1. House or Placeholder 2. Network/Other Unsold 3. Standard/Sold 4. Priority 5. Exclusive **Inventory Targeting** Use the inventory targeting field to select one or more **Ad Units** that the line item should be considered eligible for. You can choose multiple ad units for one line item. Start typing the name of the ad unit and then select the appropriate ad unit(s) from the search results {% hint style="info" %} You must select at least one ad unit for your line item to be eligible to serve. {% endhint %} {% hint style="info" %} All ad units chosen will serve on the delivery date(s) selected within the line item. If a line item should run in an ad unit on a given date and run in another ad unit on a different date(s), you will make separate line items. {% endhint %} ### Native Website **Inventory Targeting** Use the inventory targeting fields to select one or more **Ad Units** that the line item should be considered eligible for. You can choose multiple ad units for one line item. Start typing the name of the ad unit and then select the appropriate ad unit(s) from the search results {% hint style="info" %} You must select at least one ad unit for your line item to be eligible to serve. {% endhint %} {% hint style="info" %} All ad units chosen will serve on the delivery date(s) selected within the line item. If a line item should run in an ad unit on a given date and run in another ad unit on a different date(s), you will make separate line items. {% endhint %}
### Native Email **Inventory Targeting** Use the inventory targeting fields to select one or more **Ad Units** that the line item should be considered eligible for. You can choose multiple ad units for one line item. Start typing the name of the ad unit and then select the appropriate ad unit(s) from the search results {% hint style="info" %} You must select at least one ad unit for your line item to be eligible to serve. {% endhint %} {% hint style="info" %} All ad units chosen will serve on the delivery date(s) selected within the line item. If a line item should run in an ad unit on a given date and run in another ad unit on a different date(s), you will make separate line items. {% endhint %}