Choosing a Content Type
Content types are separated on the left nav based on their distinct purposes.
Posts are where the bulk of the content types are bucketed because, by and large, they have the same editorial options and many fall in the bucket of general 'content'
Companies are often tied into posts, events, etc in order to both provide context/ownership of content on the site as well as to populate advertiser reporting.
Events promote either in-person events such as conference and expos or virtual events such as webinars and have very unique fields such as start/end dates, locations, webinar url, etc.
People are generally authors or contributors who can be related within multiple posts
Products are typically ... products. They are most often associated with a company.
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