Adroll Pixel
Adroll pixels are a common marketing strategy put in place on a majority of our existing websites via Google Tag Manager. Instructions on how to implement can be found here.
Last updated
Adroll pixels are a common marketing strategy put in place on a majority of our existing websites via Google Tag Manager. Instructions on how to implement can be found here.
Last updated
Login to https://tagmanager.google.com
Find associated site/container. We'll use bioopticsworld.com as an example here:
3. Click on "Add a new tag"
4. Name the tag whatever you feel is appropriate (in this case we used "Adroll") then click on the area that says "Choose a tag type to begin setup"
5. There are many different options for tags. In this case, GTM has what we need built right into the interface - "Adroll Smart Pixel", which makes this a very painless addition. In other cases, you have the ability to custom tags using the "Custom HTML" option, and can be a little more creative with how scripts are implemented. In this case, we'll just select "Adroll Smart Pixel":
6. Fill in the two fields "Advertisable ID" and "Pixel ID" with the corresponding IDs found in the provided adroll script, which should look something like this:
7. Scroll down and click on the "Choose a Trigger" area
8. Triggers are exactly what they sound like - they depict when the tag is triggered to fire on the website. With the right trigger, we can have tags fire only on specific pages by following a URI rule (If uri includes "/blogs/", for example, the page would only fire on pages with "Blogs" in the URI, etc.). We can use the same logic to exclude certain pages as well, and we can even go so far as to dictate whether or not the tag fires on DOM Ready, Page View, or Window Loaded. More on that can be found here: https://support.google.com/tagmanager/topic/7679384
In this case, we want the adroll pixel to fire on every page on page view, so we're going to choose "All Pages":
9. Once that's done, click "Save" in the upper-right corner. From here, you can choose to "Preview" the workspace changes, or "Submit" the workspace changes. If you'd like to check your tag and make sure it's firing, click "Preview", open a new tab, and go to the website. You should see a window at the bottom of the screen that displays the tag info:
10. When the tag is confirmed as firing properly, switch back over to GTM and "Submit" your workspace changes
Feel free to add a version name and description as you choose, such as any ID or ticket numbers, or a description of what's being accomplished with the created tag.
