Campaign Deployment

Using Base for ESP Integration vs Extracting HTML for a third-party ESP

There are two different ways to deploy newsletters depending on which ESP you use and your own personal preferences.

1. Using Base for ESP Integration

   • Base Platform has an integrated campaign deployment interface where you can preview, test, and schedule newsletter deployments.

   • Currently only supports Omeda integration. If another ESP is being used for deployment, you can follow the instructions for HTML Extraction.

2. Extracting HTML to insert into third-party software

   • Depending on your workflow, you may prefer to only use Base Platform for scheduling content to your newsletters, and extract the source code to paste into a third-party's ESP software. If that's the case, you can follow the instructions on how to extract the source code here.