Appearances in Categories and Channels
A view of how your content is categorized and what channels it appeared in.
Last updated
A view of how your content is categorized and what channels it appeared in.
Last updated
A Category can be assigned in Base on the content-level under "Taxonomy". The Category Coverage portion of the Engagement report is a reflection of what Categories have been assigned to the company's content, and what categories the Similar Company's content use.
Using the above example, all of this Company's related content appeared on a Category called "EMS". Their competitor's related content is tagged with a variety of Categories.
Categories can be added/removed from the content in Base, but the list of available categories to choose from is not managed through Base. To modify this list, or add a new Category type, please speak with your Base CMS representative.
Channel coverage depicts where and how often the Company and its Related Content appears throughout Sites, Newsletters and Publications based on Scheduling.
Sites
Aggregates content by website scheduling, including content, product, and section details.
Will only return content that has received traffic during the selected date context.
Newsletters
Aggregates content by newsletter scheduling, including content, product, section and date details.
Will only return content that has been scheduled to a newsletter during the selected date context.
Publications
Aggregates content by publication/magazine scheduling, including content, product, issue and section details.
Will only return content that has been scheduled to a publication during the selected date context.
For more detailed information on channel coverage, you can click on one of the options at the bottom for "View Details":
Clicking on this will allow you to further breakdown and process the data.
